Powering Business Growth Through Strategic Lifecycle Marketing

Stop chasing one-time customers. Build lasting relationships that drive sustainable growth.

Klaviyo x Shopify

WHO WE ARE: A women-led team of Analytics Angels, Retention Rainmakers, and Segmentation Sages, transforming your digital growth with innovative eCommerce strategies.

MEET CAPRICORN MOON

At Capricorn Moon, we bring more than just digital marketing expertise to the table. With over 35 years of combined experience in digital marketing and eCommerce retail, our leadership team has a full-scope business perspective that most agencies simply do not possess. And as a proud woman-owned business, we are committed to leading with innovation, diversity, and a fresh perspective that drives real success for our clients.

If you’re looking for more than just an agency—if you’re looking for a partner who understands your business from every angle- Capricorn Moon is ready to take you to the next level. Let’s transform your business together.

35+ years of combined experience

Over $500 million generated for Ecommerce brands through emails

Guaranteed Return on Investment

How We Work

Flexible Pricing

Pricing that makes sense & guarantees Return On Investment

We strive to make innovation and growth hacking accessible for successful Shopify businesses to achieve sustainable growth.

Custom Strategies

Tailored Marketing Plans

We combine industry best practices with your brand’s unique selling proposition to create an innovative path to your goals.

Conversion Rate Optimization

Personalization, Pricing & Product Expertise

We drive conversions with personalized experiences, optimized pricing, and targeted promotions.


We have a track record of increasing revenue 📈

Client A Growth Snapshot

Klaviyo Account Growth in May 2024

Summary of May 2024 results from partnering with Capricorn Moon team strategy and implementations showing a 79% increase when compared to previous period.

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Client B Growth Snapshot

Klaviyo Account Growth in May 2024

Summary of May 2024 results from partnering with Capricorn Moon team strategy and implementations showing a 14% increase when compared to previous period.


Client C Growth Snapshot

Klaviyo Account Growth in June 2024

Summary of June 2024 results from partnering with Capricorn Moon team strategy and implementations when compared to last year.

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Here's how we achieve lifecycle marketing success:

🌘 Deep Dive & Define

Designing tailored customer journeys to maximize engagement and drive conversion

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🌗 Craft & Implement

Implementing omnichannel marketing to reach customers at every touchpoint in their journey.

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🌕 Optimize & Grow

Utilizing data-driven insights to create targeted and impactful customer engagement strategies

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Our Lifecycle Marketing Services Include:

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CUSTOMER ACQUISITION:

Drive qualified leads and increase conversion rates with targeted campaigns.

ONBOARDING & ENGAGEMENT:

Welcome new customers with personalized experiences that encourage engagement and product adoption.

RETENTION & LOYALTY:

Reduce churn and cultivate brand loyalty through personalized rewards programs, exclusive content, and proactive support.

REACTIVATION & WIN-BACK:

Re-engage inactive customers with targeted messaging and incentives to win back their business.

ADVOCACY & REFERRAL:

Turn satisfied customers into brand advocates by encouraging reviews, testimonials, and referrals.


What We Offer:

Email Marketing

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  • Account Audit

  • Account Setup

  • Campaign Strategy / Execution

  • Copywriting

  • Content Development

  • Template Design

  • Automation Development / Management

  • Custom eCommerce Solutions

  • Migration Services

  • Custom Integrations Design & Development

  • Technology Roadmap Creation

  • User Experience Design

  • Visual / UI Design

  • Unified Commerce Services

  • Brand Development & Design

Development & Design

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SMS Services

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  • SMS Account Set- Up

  • SMS Consent Collection

  • SMS messages added to existing flows

  • SMS Campaigns

  • Ongoing Optimization

  • SMS/MMS Content & Copy

  • Reporting/Attribution

Why CAPRICORN MOON ♑🌙 ?

  • Complete Business Expertise: We help Shopify brands turn traffic into growth, offering full-scale strategies from acquisition to retention.

  • Proven Shopify Success: We’ve launched and scaled Shopify stores, solving challenges with tailored, results-driven solutions.

  • ROI-Focused Marketing: Our data-driven campaigns make every marketing dollar work harder, driving real growth for Shopify brands.

  • Sustainable Growth: We build long-term success for Shopify brands, delivering strategic insights that give you a competitive edge.

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Ready to unlock the full potential of your customer relationships?Contact us today to schedule a free consultation and discover how our lifecycle marketing expertise can help your business thrive.