Powering Business Growth Through Strategic Lifecycle Marketing
Stop chasing one-time customers. Build lasting relationships that drive sustainable growth.
WHO WE ARE: A women-led team of Analytics Angels, Retention Rainmakers, and Segmentation Sages, transforming your digital growth with innovative eCommerce strategies.
MEET CAPRICORN MOON
At Capricorn Moon, we bring more than just digital marketing expertise to the table. With over 35 years of combined experience in digital marketing and eCommerce retail, our leadership team has a full-scope business perspective that most agencies simply do not possess. And as a proud woman-owned business, we are committed to leading with innovation, diversity, and a fresh perspective that drives real success for our clients.
If you’re looking for more than just an agency—if you’re looking for a partner who understands your business from every angle- Capricorn Moon is ready to take you to the next level. Let’s transform your business together.
35+ years of combined experience
Over $500 million generated for Ecommerce brands through emails
Guaranteed Return on Investment
How We Work
Flexible Pricing
Pricing that makes sense & guarantees Return On Investment
We strive to make innovation and growth hacking accessible for successful Shopify businesses to achieve sustainable growth.
Custom Strategies
Tailored Marketing Plans
We combine industry best practices with your brand’s unique selling proposition to create an innovative path to your goals.
Conversion Rate Optimization
Personalization, Pricing & Product Expertise
We drive conversions with personalized experiences, optimized pricing, and targeted promotions.
We have a track record of increasing revenue 📈
Client A Growth Snapshot
Klaviyo Account Growth in May 2024
Summary of May 2024 results from partnering with Capricorn Moon team strategy and implementations showing a 79% increase when compared to previous period.
Client B Growth Snapshot
Klaviyo Account Growth in May 2024
Summary of May 2024 results from partnering with Capricorn Moon team strategy and implementations showing a 14% increase when compared to previous period.
Client C Growth Snapshot
Klaviyo Account Growth in June 2024
Summary of June 2024 results from partnering with Capricorn Moon team strategy and implementations when compared to last year.
Here's how we achieve lifecycle marketing success:
🌘 Deep Dive & Define
Designing tailored customer journeys to maximize engagement and drive conversion
🌗 Craft & Implement
Implementing omnichannel marketing to reach customers at every touchpoint in their journey.
🌕 Optimize & Grow
Utilizing data-driven insights to create targeted and impactful customer engagement strategies
Our Lifecycle Marketing Services Include:
CUSTOMER ACQUISITION:
Drive qualified leads and increase conversion rates with targeted campaigns.
ONBOARDING & ENGAGEMENT:
Welcome new customers with personalized experiences that encourage engagement and product adoption.
RETENTION & LOYALTY:
Reduce churn and cultivate brand loyalty through personalized rewards programs, exclusive content, and proactive support.
REACTIVATION & WIN-BACK:
Re-engage inactive customers with targeted messaging and incentives to win back their business.
ADVOCACY & REFERRAL:
Turn satisfied customers into brand advocates by encouraging reviews, testimonials, and referrals.
What We Offer:
Email Marketing
Account Audit
Account Setup
Campaign Strategy / Execution
Copywriting
Content Development
Template Design
Automation Development / Management
Custom eCommerce Solutions
Migration Services
Custom Integrations Design & Development
Technology Roadmap Creation
User Experience Design
Visual / UI Design
Unified Commerce Services
Brand Development & Design
Development & Design
SMS Services
SMS Account Set- Up
SMS Consent Collection
SMS messages added to existing flows
SMS Campaigns
Ongoing Optimization
SMS/MMS Content & Copy
Reporting/Attribution
Why CAPRICORN MOON ♑🌙 ?
Complete Business Expertise: We help Shopify brands turn traffic into growth, offering full-scale strategies from acquisition to retention.
Proven Shopify Success: We’ve launched and scaled Shopify stores, solving challenges with tailored, results-driven solutions.
ROI-Focused Marketing: Our data-driven campaigns make every marketing dollar work harder, driving real growth for Shopify brands.
Sustainable Growth: We build long-term success for Shopify brands, delivering strategic insights that give you a competitive edge.
Ready to unlock the full potential of your customer relationships?Contact us today to schedule a free consultation and discover how our lifecycle marketing expertise can help your business thrive.